Read All About It! Newspapers Lose Web War
By Sean Silverthorne
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a unique medium. He discusses the implications of disruptive technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview.
An article based on Gilbert's doctoral research in this area received the Robert Litschert Best Doctoral Student Paper Award in the Academy of Management's Business Policy and Strategy Division.