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Inside P&G's Growth Factory

By Scott D. Anthony

Scott Anthony is featured in this Harvard Business Review Ideacast discussing P&G's proven model for successful new business creation.

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Books from Innosight:

The Innovator's Solution: Creating and Sustaining Successful Growth

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Lee Jeans – how can you reshape a shopping process and catapult a brand to #1?

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“We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.”

Rick Scheidt
VP Chevy Volt Marketing, General Motors

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