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Innovation for Growth: A look inside P&G

By Scott D. Anthony, David Goulait

A Conversation with David J.K. Goulait of Proctor & Gamble, and Scott Anthony of Innosight, A Harvard Business School Publishing Best Practice Briefing CD.

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We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.

Rick Scheidt
VP Chevy Volt Marketing, General Motors

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