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Innovating Your Business Model

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By Mark Johnson

In this HBR Ideacast, Mark W. Johnson is featured discussing topics around business model innovation.

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Impact Stories

Align number one

Align, Procter & Gamble

How an innovative way of introducing a new idea led to the creation of a hit product.

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Related Insights

Innosight in Harvard Business Review:

Reinventing Your Business Model

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Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

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Books from Innosight:

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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An Impact Story from Innosight:

P&G's New Growth Factory – How Innosight’s innovation tools helped the world’s largest consumer products firm achieve its growth goals.

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“Because the patterns of disruptive innovation are so crystal clear to me, I can underestimate the very real difficulty of actually creating new growth businesses, especially in large corporations. Innosight's ability to make the theories of disruption more tractable has been a great asset.”

Clayton Christensen

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