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How Innovators Lead in a Downturn

By Scott D. Anthony

This webinar will provide practical steps to guide innovators through today's tough economic climate. Innosight President Scott Anthony, will draw on field work and research to describe how innovators can: Do more with less through intelligent re-featuring and smart risk sharing Prudently prune the innovation portfolio Increase innovation productivity by taking a more systematic approach Learn to love the low end to deflect disruptive threats and seize previously unreachable opportunities Dramatically reduce investment in individual initiative through the smart use of strategic experiments Drive the personal reinvention required to deal with the new reality of constant change.

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After a successful turnaround, we needed to focus on innovation and growth. Not only did the managers get a chance to develop new skills, they generated a set of high-potential ideas, some of which we ended up commercializing.

Joyce Petrella
Head of Executive Education, Aetna

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