Site Map Contact UsHome

How Do You Create A Culture of Innovation?

By Scott Anthony

This is the second part in a series by Scott Anthony, author of The Little Black Book Of Innovation.

It sounds so seductive: a "culture of innovation." The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google--the sorts of places where innovation isn't an unnatural act, but part of the very fabric of a company. It seems a panacea to many companies that struggle with innovation. But what exactly is a culture of innovation, and how does a company build it?

While culture is a complicated cocktail, four ingredients propel an organization forward: the right people, appropriate rewards and incentives, a common language, and leadership role-modeling.

Read the full article on Fast Company

Related Insights

An Impact Story from Innosight:

Lee Jeans – how can you reshape a shopping process and catapult a brand to #1?

Read more

Innosight in Harvard Business Review:

How P&G Tripled Its Innovation Success Rate

Read more

Innosight's jobs-to-be-done methodology makes other segmentation approaches seem like child's play.  We have gained deeper and more meaningful insights into our donors and as a result, have completely changed the way we cultivate our prospects.

Charles Best
Founder and CEO, DonorsChoose.org

Grow with Innosight

Interested in learning how Innosight can help your organization?

Contact us

Meet our team and explore what it's like to work at Innosight.

Careers