How Do You Create A Culture of Innovation?
This is the second part in a series by Scott Anthony, author of The Little Black Book Of Innovation.
It sounds so seductive: a "culture of innovation." The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google--the sorts of places where innovation isn't an unnatural act, but part of the very fabric of a company. It seems a panacea to many companies that struggle with innovation. But what exactly is a culture of innovation, and how does a company build it?
While culture is a complicated cocktail, four ingredients propel an organization forward: the right people, appropriate rewards and incentives, a common language, and leadership role-modeling.