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How Do You Create A Culture of Innovation?

By Scott Anthony

This is the second part in a series by Scott Anthony, author of The Little Black Book Of Innovation.

It sounds so seductive: a "culture of innovation." The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google--the sorts of places where innovation isn't an unnatural act, but part of the very fabric of a company. It seems a panacea to many companies that struggle with innovation. But what exactly is a culture of innovation, and how does a company build it?

While culture is a complicated cocktail, four ingredients propel an organization forward: the right people, appropriate rewards and incentives, a common language, and leadership role-modeling.

Read the full article on Fast Company

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A.G. Lafley
Chairman of the Board and CEO, Procter & Gamble

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