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How Are JOBS™ Converted to Solution Ideas?

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By Joe Sinfield

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. Listen to Scott Anthony, Mark Johnson, and Joe Sinfield describe key concepts noted in the book through The Innovator's Guide to Growth video series.

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“The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.”

G Sunderraman
Vice President, Godrej & Boyce

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