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Disruptive Innovation in the Pharmaceutical Industry

By Clayton M. Christensen, Steve Wunker

Clayton Christensen, Steve Wunker and others discuss disruptive innovation and how it impacts the pharmaceutical industry. Gain key insights into business conditions that can be shaped to enable great growth and discover how achieving regional dominance can help you win at a national level.

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Related Insights

Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

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Books from Innosight:

The Innovator's Solution: Creating and Sustaining Successful Growth

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Innosight showed us how the whole customer experience could be improved and enhanced, and that is helping Walgreens grow by differentiating us from everyone else in the market.

Dr. Jay Rosen
Senior Vice President of Health Innovations, Walgreens

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