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Disruptive Innovation in the Pharmaceutical Industry

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By Clayton M. Christensen, Steve Wunker

Clayton Christensen, Steve Wunker and others discuss disruptive innovation and how it impacts the pharmaceutical industry. Gain key insights into business conditions that can be shaped to enable great growth and discover how achieving regional dominance can help you win at a national level.

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“The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.”

G Sunderraman
Vice President, Godrej & Boyce

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