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Disruptive Innovation Explained

By Clayton Christensen

Clay Christensen, Harvard Business School professor and the world's most influential management guru according to the Thinkers50, lays out his landmark theory.

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The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.

G Sunderraman
Vice President, Godrej & Boyce

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