Innovation Articles and Research
How P&G Tripled Its Innovation Success Rate 
Author: Scott D. Anthony, Bruce Brown
In this new Harvard Business Review article, Innosight's Scott D. Anthony and P&G's Bruce Brown take you inside P&G’s new-growth factory.
The New M&A Playbook
Author: Andrew Waldeck, Clayton M. Christensen, Richard Alton, Curtis Rising
In this new Harvard Business Review article, Innosight founder Clayton Christensen and partner Andrew Waldeck say that by taking a business model approach to evaluating potential deals, companies can better determine whether they are buying the right company at the right price.
New Business Models in Emerging Markets
Author: Hari Nair, Mark Johnson, Matt Eyring
Many Western multinationals expect to find most of their future growth in emerging economies. But the problem, say the authors, is not that these companies can't create viable offerings but that simply transplanting their domestic business models to the new markets won't work.
Beating the Odds When You Launch a New Venture
Author: Clark Gilbert , Matt Eyring
In this Harvard Business Review article, Innosight President, Matt Eyring, and Director, Clark Gilbert, discuss the challenges of launching a new business and how to overcome those risks.
How to Jump-Start the Clean-Tech Economy
Author: Josh Suskewicz, Mark Johnson
The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling technology, an innovative business model, a careful market-adoption strategy, and a favorable government policy.
Reinventing Your Business Model
Author: Clayton M. Christensen, Mark Johnson
Why is it so difficult for established companies to pull off the new growth that business model innovation can bring? They don't understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don't know how to build a new model when they need it.
How Managers' Everyday Decisions Create or Destroy Your Company's Strategy
Author: Clark Gilbert , Joseph L. Bower
Senior executives have long been frustrated by the disconnection between the plans and strategies they devise and the actual behavior of the managers throughout the company.
The Tools of Cooperation and Change
Author: Clayton M. Christensen, Matthew Marx, Howard H. Stevenson
Cooperation tools fall into four major categories: power, management, leadership, and culture. Choosing the right tool, say the authors, requires assessing the organization along two critical dimensions.
Mapping Your Innovation Strategy
Author: Matt Eyring, Scott D. Anthony, Lib Gibson
Companies can create competitive advantage by becoming champions at defining the pattern of successful innovations and executing against it.
Why Hard-Nosed Executives Should Care About Management Theory
Author: Clayton M. Christensen, Michael E. Raynor
How can a manager tell a good business theory from a bad one? The first step is to understand how good theories are built.
Disruptive Change: When Trying Harder is Part of the Problem
Author: Clark Gilbert , Joseph L. Bower
This article will help executives frame innovations in more balanced ways—allowing them to recognize threats but also to seize opportunities.
Skate to Where the Money Will Be
Author: Clayton M. Christensen, Micheal E. Raynor, Matthew C. Verlinden
Following a six-year study of profitability patterns, the authors have developed a model foridentifying where profits are going next.
Will Disruptive Innovations Cure Health Care?
Author: Clayton M. Christensen, Richard Bohmer, John Kenagy
If the natural process of disruption is allowed to proceed, the result will be higher quality, lower cost, more convenient health care for everyone.
The Future of Commerce
Author: Clayton M. Christensen
The authors identify patterns in the way that previous retailing transformations have unfolded to shed light on how retailing may evolve in the Internet era.
Meeting the Challenge of Disruptive Change
Author: Clayton M. Christensen, Michael Overdorf
The authors suggest ways large companies can capitalize on opportunities that normally would not fit in with their processes or values.
How To Identify New Business Models
Author: Joe Sinfield, Ned Calder
Systematically exploring alternative approaches to value creation can allow companies to find new opportunities for growth.
The Empire Strikes Back
Author: Clayton M. Christensen, Scott D. Anthony
How Xerox and other big corporations are harnessing the force of disruptive innovation.
Institutializing Innovation
Author: Joe Sinfield, Mark Johnson, Scott D. Anthony
Building an engine that produces a steady stream of innovative growth businesses is difficult, but companies that are able to do it differentiate themselves from competitors.
Finding the Right Job For Your Products
Author: Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, Denise Nitterhouse
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.
Disruptive Innovation Primer
An overview of the Disruptive Innovation theory.
The Disruption Opportunity
Author: Clark Gilbert
Disruptive innovation in an industry always creates new markets and new net growth. Companies should go on the offensive, seeking customers who are off the radar of their established businesses.
The Great Leap: Driving Innovation From the Base of the Pyramid
Author: Clayton M. Christensen, Stuart Hart
Billions of poor people aspire to join the world's economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility.
Foundations for Growth: How To Identify and Build Disruptive New Businesses
Author: Clayton M. Christensen, Mark Johnson
Many companies believe in the concept of disruptive innovation but are skeptical about making it work. Here's a blueprint to help managers understand if the conditions are right for disruption—and how to pull it off again and again.
The Past and Future of Competitive Advantage
Author: Clayton M. Christensen
Today's competitive advantage may become tomorrow's albatross unless strategists attune themselves to changes in underlying conditions.
Slimming Down for Future Growth
Author: Mark Johnson
In BusinessWeek, Mark Johnson shares how "strategic pruning" frees up company resources for long-term innovation.
The budget crisis should usher in a new era of innovation in defense
Author: Mark Johnson
In this Washington Post piece, Mark Johnson discusses the military's need for a new kind of business model for a new kind of war.
How to Disrupt an Overlooked Market
Author: Mark Johnson
In this Bloomberg BusinessWeek piece, Mark Johnson discusses how low-end innovators such as TracFone Wireless and Southwest Airlines can stun top-tier players by offering services to consumers who simply need them.
Making Innovation Matter
Author: Mark Johnson
In this Bloomberg BusinessWeek piece, Mark Johnson discusses the importance of innovation management which must come from the very top of the company.
Identifying and Exploiting New Markets in Growing Economies
Author: Hari Nair, Mark Johnson, Matt Eyring
In this Innovation Management piece, Matt Eyring, Mark Johnson and Hari Nair discuss business model innovation in emerging markets as an adaption to their piece "New Business Models for Emerging Markets" in Harvard Business Review.
Why The NFL Needs To Rethink Its Innovation Game
Author: Alex Slawsby, Ned Calder
In this Forbes piece, Innosight Manager Alex Slawsby and Principal Ned Calder offer advice to the NFL on how to disruptively stave off threats like the economy's health, poor team performance, and competition from HDTV.
Mobile Laundries—The New Business Model for Emerging Markets?
Author: Matt Eyring
In this Financial Times piece, Innosight President Matt Eyring discusses how to capitalize on opportunities in the vast middle of emerging markets.
Spearheading Innovation
Author: Kevin Bolen
In this Forbes piece, partner Kevin Bolen discusses the importance of asking the right questions when putting an innovation strategy to action.
Risk Management and Innovation
Author: Mark Johnson
In this Bloomberg BusinessWeek piece, Mark Johnson discusses how the biggest risk could lie in misconceiving risk management itself.
The Role of the Chief Innovation Officer
Author: Mark Johnson
In this Bloomberg BusinessWeek piece, Mark Johnson discusses the importance of having a Chief Innovation Officer and how the role should be executed.
Clarifying Innovation for Success
Author: Mark Johnson
In this Bloomberg BusinessWeek piece, Mark Johnson discusses the importance of distinguishing new-business innovation from core-business innovation when managing innovation initiatives.
What's Holding Your Company Back: The Dangers of Dogged Loyalty
Author: Mark Johnson
In this article, Mark W. Johnson discusses what to do when you find it tough to get people to change course and how this may be holding your company back.
Innovation: Enough with the Freedom to Fail
Author: Scott D. Anthony
In this Bloomberg BusinessWeek piece, Scott Anthony discusses the importance of companies expecting success in innovation more times than not and when failure is acceptable.
Meeting the Innovation Challenge in a Green Future
Author: Mark Johnson
In this Bloomberg-BusinessWeek piece, Innosight Chairman, Mark Johnson, discusses the innovation challenge and how it isn't just inventing new technologies; it's to create an entirely new industry.
Every great innovation looks bad at some point in time: Scott Anthony
Author: Scott D. Anthony
In this Economic Times piece, Scott Anthony, Managing Director of Innosight Ventures, discusses the path of turning an idea into a sustainable business plan.
Business Model Innovation and What's Really Missing in Renewables
Author: Josh Suskewicz, Mark Johnson
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz describe how business model innovation is so hard because successful companies often let structure drive strategy, rather than making strategy dictate the right structure.
Giving Birth to a New Clean-Tech Industry: the Theory Behind the Headlines
Author: Josh Suskewicz, Mark Johnson
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz discuss the process in establishing a truly sustainable clean tech economy which means not just inventing new technologies, but establishing an entire new industry.
How to Succeed at M&A
Author: Mark Johnson
In this Bloomberg Business Week article, Mark Johnson discusses why many mergers and acquisitions fail dismally. That is because executives don't understand what they're really buying.
Making the Worst of Times into the Best of Opportunities
Author: Mark Johnson
In this CNBC piece, Innosight's Mark Johnson discusses the key to responding to industry transformation by focusing on new innovative business models.
Why Systems Thinking, Rather Than New Technologies, Will Jump-Start the Clean-Tech Economy
Author: Mark Johnson
In this Environmental Leader Magazine, Innosight Chairman Mark Johnson's Harvard Business Review piece "How to Jump-Start the Clean-Tech Economy" is excerpted.
A New Framework for Business Models
Author: Mark Johnson
In this Business Week article, Mark W. Johnson discusses the four-box model in order to successfully innovate your current business model.
The Way To Innovate To Beat Radical Discontinuity
Author: Mark Johnson
In this Forbes article, Innosight chairman Mark W. Johnson discusses how businesses can innovate their existing business models in response to radically changing conditions or develop new units with different business models entirely.
Want To Grow? Look At Your Business Model
Author: Mark Johnson
In this BusinessWeek issue Innosight's chairman Mark Johnson discusses the importance of a business model when seeking business growth.
Thinking Outside The (Big) Box
Author: Julie Toscano Sequeira
In this Forbes article Innosight's partner Julie Toscano Sequeira explains how experimentation can turbocharge innovation in the consumer packaged-goods industry.
Take a Chance on Experimenting
Author: Julie Toscano Sequeira
In this Business Week article Innosight's partner Julie Toscano Sequeira discusses disruptive innovation and how to manage the process.
What's Next For Innovation?
Author: Scott D. Anthony
In this issue of Chief Executive, Innosight's Scott Anthony discusses how to remain innovative in a time of retrenchment.
Scott Anthony: Is Chrome OS a "Disruptive Innovation?"
Author: Scott D. Anthony
Innosight President, Scott Anthony, discusses the disruptive potential of Google's new operating system in this issue of the Huffington Post.
Swallowing the Innovator's Rx
Author: Kevin Bolen , Steve Wunker, Jason Hwang
In this PharmExec Issue, Innosight's Kevin Bolen, Steve Wunker and Jason Hwang discuss practical actions pharmaceutical leaders can take to not only merely survive the current disruption, but thrive.
To Re-invent Your Company, Reinvent Yourself
Author: Scott D. Anthony, Michael Putz
In this Innovation Tools article Innosight President, Scott Anthony, and Michael Putz discuss the importance of corporate reinvention not just to overcome the current economic downturn, but to develop repeatable processes that regularly renew their firm before the next crisis hits.
Management: Speak to Me
Author: Matt Eyring, Steve Wunker
Innosight's Stephen Wunker and Matt Eyring are featured in the June issue of Inside Healthcare discussing the critical need for innovation in the healthcare sector.
Resuscitating the Hospital Business Model
Author: Andrew Waldeck, Steve Wunker
In this issue of Hospital & Health Networks, Innosight's Senior Partner Steve Wunker and Partner Andrew Waldeck discuss the growing pressure hospitals face today and why it is more imperative than ever to nail down the essence of a hospital's business and to determine what is essential to protect and grow.
How to Spot and Nurture Innovation Talent
Author: Scott D. Anthony
In this issue of the American Management Association's MWorld's Leader's Edge Innosight President, Scott D. Anthony, provides pointers for executives seeking to identify the hidden innovators within their companies and tips for how to develop the next generation of innovation talent.
The Innovative HR Leader
Author: Scott D. Anthony, Tara Donovan Young
Two experts from an innovation and training consultancy write about the vital role HR leaders play in an organization's innovation efforts.
Doing More With Less
Author: Scott D. Anthony
Your company budget has been cut, but you still need to meet your customers' demands. Time to get innovative.
How to Cut Out Unnecessary Innovation
During a recession, companies must prioritize investments on new products and services. Here are a few how-to tips, including what to avoid
Health Plans: Disrupt and Prosper
Author: David Duncan, Steve Wunker
In this Managed Care piece, Innosight partners explore the healthcare sector in light of new policy changes.
The Ultimate Business Tune-Up for Times Like These
Author: Scott D. Anthony
In this issue of Inc. Magazine Innosight President, Scott Anthony, discusses the importance of going back to your roots in tough economic climates.
Innovation, Recession-Style
Author: David Duncan, Richard N. Foster, Scott D. Anthony
Savvy energy outfits are among those businesses with a silver-lining potential for success amid the crisis. Here's the formula they—and possibly you—should follow.
How Do Disruptors Perform in Recessionary Times?
Author: Scott D. Anthony, Tim Huse
In this Forbes piece, Scott Anthony and Time Huse discuss the risks in postponing disruptive new projects until the economy improves.
The Challenge of Challenging Creatives
Author: Scott D. Anthony
As economic conditions continue to sour and companies have to rationalize innovation efforts, leaders may think that motivating creative employees is an impossible task. But it doesn't have to be if companies can creatively tap into their collective creativity.
Where's Media's Silver Lining?
Author: Clayton M. Christensen, Scott D. Anthony
This Forbes piece looks at the media industry is in its demise, but there are opportunities to be had.
Three Questions Every Innovation-Minded CEO Should Ask
Author: Scott D. Anthony
This Chief Executive piece outlines leadership techniques to maximize innovation initiatives.
Disruption, One Step at a Time
Author: Clayton M. Christensen, Scott D. Anthony
This Forbes article discusses a novel approach by Procter & Gamble which saved a promising dietary supplement from getting the axe.
When the Going Gets Tough, the Tough Get Innovating
Author: Joe Sinfield, Scott D. Anthony
The biggest bang for the innovation buck comes from finding ways to create new markets.
Teaching To The New Test
Author: Clayton M. Christensen, Michael Horn, Curtis Johnson
The art and science of testing children to see what they have learned can and should change. Here's how.
Innovation Vs. Poverty
Author: Clayton M. Christensen, Hari Nair, Stephen Wunker
How smart companies create wealth in emerging markets.
Focusing on Consumer Needs Is Not Enough
Author: Mark Johnson
Mark Johnson shares how to create greater Impact by understanding the problems your target Is trying to solve.
Blockbuster's Questionable Bid for Circuit City
Author: Scott D. Anthony
In this Huffington Post piece, Scott Anthony reviews the potential acquisition of Blockbuster and Circuit City.
A Playbook for Moving Down Market
Author: Scott D. Anthony
There are four key elements to moving down market. Look at the success Dow Corning, Charles Schwab, and Cisco have had.
One Hundred Days To Disruption
Author: Scott D. Anthony, Brad Gambill
In this Forbes piece, the authors outline a step-by-step process for bringing disruptive concepts to life.
Skype Out?
Author: Scott D. Anthony
eBay's struggles to make its acquisition of Skype work show how moving quickly is a critical component of making disruptive acquisitions work.
Measuring the Black Box
Author: Scott D. Anthony, Steven Fransblow, Steve Wunker
The right metrics can help align managers in ways that increase a company's odds of developing a robust innovation portfolio.
Built for Innovation
Author: Stephen Wunker, George Pohle
Before a company can become the next Apple or Google it must understand its own organizational structure.
Mega-Merger Fever
Author: Clayton M. Christensen
In this Forbes piece, the authors review successes and failures of recent mergers and acquisitions in the telecom industry.
Tata Motors vs. Obvio!
Author: Josh Suskewicz
In this Forbes article, the author uses our "Disrupt-O-Meter" to analyze new products that are being developed by the transportation industry.
What Should Sony Do Next?
Author: Clayton M. Christensen, Scott D. Anthony
In this Forbes piece, Innosight authors discuss how to manage a disruptive attacks in a changing industry.
Is the Party Ending for Wireless?
Author: Alex Slawsby, Clayton M. Christensen, Scott D. Anthony
Signals suggest that wireless providers who aren't careful might find themselves victims of a devastating disruptive assault from emerging technologies and business models.
Will Kodak's New Strategy Work?
Author: Clayton M. Christensen, Scott D. Anthony
Kodak has to patiently hone its new, low-cost business model, at the same time as it is innovating beyond its first product.
Disruptive Innovation: Keys to Surviving It and Thriving From It
Author: Steve Wunker
The key to growing profits is tackling the non-consumption of coverage, as well as providing people with new reasons to value their agent relationship.
How to be a Disrupter
Author: Clayton M. Christensen, Scott D. Anthony
How can you ensure that your disruptive doesn't turn into a disappointment? Companies hoping to maximize the chances of realizing their innovative potential should seek to "fumble forward" down the disruptive path while constantly assessing how all competitors will respond to their approach.
To Defeat Terrorists, Military Services Must Innovate
Author: Mark Johnson, Charles McLaughlin
The disruptive innovation approach provides a way to understand some important reasons why the Pentagon struggles to overcome nontraditional challenges.
An Innovation Home Run
Author: Clayton M. Christensen, Scott D. Anthony
What do you do when your flagship offering has been in steady decline for decades and your market-dominating product now fights for second place?
Design Success by Failing Smart
Author: Scott D. Anthony
In this Advertising Age piece, Scott Anthony discusses how failing in the right way can actually position a company for success.
Organic Growth Through Innovation
Author: Steve Wunker
In this USBanker piece, the author discusses how not all growth can come through acquisition and the importance of organic growth.
The Future of Newspapers
Author: Clayton M. Christensen, Andrew B. Davis
In this Forbes piece, the authors take a look at the future of the newspaper industry.
Think Like a 'Disrupter'
In this Forbes article, the authors outline a method for identifying disruptive opportunities to drive business growth.
Can the Newspaper Industry Stare Disruption
Author: Clark Gilbert , Scott D. Anthony
Lessons learned from past failures can help to ensure future triumphs.
The Road to Nowhere?
Author: Clayton M. Christensen, Charles McLaughlin, Steve Wunker
Whether Pharma joins yesterday's great companies in the history books or grows in unanticipated ways depends largely on whether companies embrace the logic of disruptive innovation.
The Cleantech Threshold
Author: Mark Johnson
In this BusinessWeek piece, Mark Johnson discusses what it means when electric cars cross a key barrier of price-performance.
The Innovator's DNA
Author: Clayton M. Christensen, Hal Gregersen, Jeff Dyer
In this Harvard Business Review article, the authors reveal how innovative entrepreneurs differ from typical executives.
Put Investors in Their Place
Author: Clayton M. Christensen, Scott D. Anthony
Why pander to people who now hold shares, on average, less than 10 months?
Product for Hire
Author: Joe Sinfield, Scott D. Anthony
Master the innovation life cycle with a jobs-to-be-done perspective of markets.
The Innovators Battle Plan: Excerpt from Seeing Whats Next
Author: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
Incumbents tend to respond to potential disruptive incursions in one of three ways: they either cede a market, attempt growth-driven co-option, or attempt defensive co-option.
How to Pick Managers for Disruptive Growth
Author: Clayton M. Christensen, Michael E. Raynor
In this article, the authors discuss a reliable guide for executives who are attempting to get the right people in the right positions at the right time.
Six Keys to Building New Markets by Unleashing Disruptive Innovation
Author: Clayton M. Christensen, Scott D. Anthony, Michael E. Raynor
This article explores a set of theories that can help managers respond to the ever-changing circumstances in which they find themselves. Specifically, these six lessons will help managers make the right decisions to successfully build new-growth businesses.
Read All About It! Newspapers Lose Web War
Author: Sean Silverthorne
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a unique medium.
