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Are Your Best Customers Your Worst Enemies?

By Scott D. Anthony

In this Forbes video, Scott Anthony discusses how sometimes the fastest path to explosive growth is to target non consumers.

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The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.

G Sunderraman
Vice President, Godrej & Boyce

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