American Management Association with Mark Johnson

By Mark W. Johnson

In this AMA podcast Innosight Chairman, Mark Johnson, discusses the process of finding consumer needs and turning opportunity into your next big idea.

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Impact Stories

P&G's New Growth Factory

How Innosight’s innovation tools helped the world’s largest consumer products firm achieve its growth goals.

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Books from Innosight:

The Little Black Book of Innovation

An Impact Story from Innosight:

ChotuKool – how can you improve the lives of millions in an emerging market?

Innosight in Harvard Business Review:

The New M&A Playbook

Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

“The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.”

G Sunderraman
Vice President, Godrej & Boyce

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American Management Association with Mark Johnson

Impact Stories

P&G's New Growth Factory

Related Insights

Books from Innosight:

An Impact Story from Innosight:

Related Insights

Innosight in Harvard Business Review:

Innosight in Harvard Business Review:

“The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.”

Grow with Innosight