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American Management Association with Mark Johnson

By Mark W. Johnson

In this AMA podcast Innosight Chairman, Mark Johnson, discusses the process of finding consumer needs and turning opportunity into your next big idea.

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Books from Innosight:

The Innovator's Solution: Creating and Sustaining Successful Growth

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An Impact Story from Innosight:

P&G's New Growth Factory - How Innosight’s innovation tools helped the world’s largest consumer products firm achieve its growth goals.

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After a successful turnaround, we needed to focus on innovation and growth. Not only did the managers get a chance to develop new skills, they generated a set of high-potential ideas, some of which we ended up commercializing.

Joyce Petrella
Head of Executive Education, Aetna

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