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A New Model For Emerging Markets

By Matt Eyring

In this HBR video, Innosight President Matt Eyring explains why disruptive innovation in developing countries means not just tweaking, but instead rethinking, your business.

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After a successful turnaround, we needed to focus on innovation and growth. Not only did the managers get a chance to develop new skills, they generated a set of high-potential ideas, some of which we ended up commercializing.

Joyce Petrella
Head of Executive Education, Aetna

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