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Building a Growth Factory

By Scott D. Anthony, David S. Duncan


Even the best-performing companies eventually stall. Sustaining momentum – and remaining a great growth company – takes a system. Innosight's Scott Anthony and David Duncan call this system a "Growth Factory." We've seen it work in a small set of elite companies that have created environments where innovation is repeatable and reliable, not relegated to an offsite or isolated division that has no real connection to the organization's future.

In this new ebook published by Harvard Business Review, Anthony and Duncan draw on extensive experience working with growth factory organizations – notably Procter & Gamble and Citigroup – and highlight the four main components of a growth factory. Through vivid case studies, diagnostic questions, and helpful "watch outs," this ebook offers practical advice for enterprise leaders facing their own growth challenges.  

For more answers to questions about building a growth factory, watch our webinar.


Learn more about building innovation capabilities at your organization.


Scott Anthony on the new growth challenge

Innosight's Managing Partner discusses how companies can create new brands, businesses, and business models as reliably and systematically as a modern factory. 

David Duncan on the four components of the growth factory

Senior partner David Duncan outlines what it takes to design a fully functioning growth factory and the importance of leadership in making new growth efforts successful. 

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Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

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Books from Innosight:

The Little Black Book of Innovation

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We set giant ten-year growth targets, and we're on track to meet them. The capabilities that Innosight brought to us remain the foundation of our growth and innovation plan.

Bill Knowles
Learning and Organizational Development Manager, Syngenta Corporation

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