Welcome to The First Mile

The first mile of innovation – that critical stretch when your idea moves from concept to the real world, where it will fly or fail. This is your guide through that perilous but promising terrain. Scott D. Anthony, managing partner of Innosight, shows how to navigate the uncertainty, learn from creative experimentation, and increase the odds of your new venture’s success.

About Scott Anthony

scott-anthony-headshotScott D. Anthony is the managing partner of Innosight, a consulting and investment company that focuses on strategic transformation, disruptive change, and business model innovation. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).  In his decade with Innosight, Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, SingTel, Kraft, General Electric, LG, the Ayala Group, and Cisco Systems on topics of growth and innovation. Read Scott's full bio here.

Buy the Book

For bulk purchases, contact
Lyndsey Warren at HBR.

Praise for The First Mile

The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago.

Aaron Levie
Cofounder and CEO, Box
Inc. magazine's 2013 Entrepreneur of the Year

I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes discussed in this book that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will.

Clayton M. Christensen
Kim B. Clark Professor of Business Administration, Harvard Business School
Author, The Innovator's Dilemma

Scott Anthony offers a road map for systematically improving the odds of success by sharpening focus early in the process when resources are so dear. Make sure you use this book when you are ready to build.

Nate Redmond
Managing Partner, Rustic Canyon

The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book.

Peter Sims
Author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Starting a growth business within a large organization is a complex challenge. In The First Mile, Scott Anthony cuts through the complexity while offering immediately actionable and strategically insightful advice. His elegant writing will inspire and encourage you, and this book will help you and your company create a systematic approach for starting on the journey toward transformation.

Zia Zaman
Chief Strategy Officer, SingTel, Group Enterprise

Big corporations and start-ups share a common challenge: pushing their potentially game-changing innovations through the crucial first mile. It's a rough road, but reading Scott Anthony's book is a sure way for innovators to increase their odds of making it.

Natarajan Chandrasekaran
CEO and Managing Director, Tata Consultancy Services

Our work with Scott Anthony and Innosight showed us how to transform our organization and seize tomorrow's opportunities. This book provides a roadmap to turn plans into reality. Required reading for leaders everywhere.

Gerry Ablaza
CEO and President, Manila Water Company

Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output.

Bruce Brown
Retired Chief Technology Officer, Procter & Gamble

If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.

Rita Gunther McGrath
Associate Professor, Columbia Business School
Author, The End of Competitive Advantage

There are so many unexpected things that can kill promising new ventures, and Scott Anthony has seen them all. In his trademark engaging style, he offers strategies for overcoming these early obstacles and powering through this important stage of innovation. An essential companion for any innovator's journey.

Keyne Monson
Vice President, Market Development International, Baxter Healthcare

Humorous, painful, real. Life on the edge includes falling off and learning from the fall. The First Mile captures the essence of this concept with advice on how to learn more from each and every fall.

Karl P. Ronn
Managing Director, Innovation Portfolio Partners

More Innovation Insights

Buy the Book

For bulk purchases, contact
Lyndsey Warren at HBR.

Read an Excerpt


Media requests: Sommerfield Communications

Speaking requests: speakinginquiries@innosight.com

Business inquiries: inquiries@innosight.com





Join the First Mile community here.