RESULTS

WE HAVE TOO MANY OPPORTUNITIES. Which one should we pursue? 

Sometimes the hardest decision to make is to choose which idea to take forward. CPG Inc. engaged Innosight to help one of its teams narrow down a list of product opportunities from nearly 30 to the one that had the most disruptive potential.

The work

Through a series of intensive meetings and coaching sessions, Innosight worked with the CPG Inc. team using our assessment and shaping tools, enabling the firm to make informed decisions as to which idea to move forward.

Once the opportunity was prioritized, using the tools further enabled the team to identify detailed assumptions, run quick learning experiments to gain more knowledge, and to ultimately launch a product that would appeal to a customer set with an important job-to-be-done.

The result

Innosight’s work helped the team to prioritize the highest-potential market segment out of a sea of unknown possibilities. Using Innosight’s tools and running rapid, iterative learning experiments prior to launch enabled the team to reduce development time, target the launch to a high-potential jobs-based market segment, and get the product onto test market shelves in less than nine months, which was half the development time the team had originally projected.