Recognizing that their traditional high-end interior design services were overshooting the vast majority of the market, both in price and level of service, Burnham Design created a low-end service offering called "Instant Space."
With some digital photos, some basic measurements, and a set of magazine clippings to determine taste and color preferences, Burnham goes to work, delivering a design-in-a-box, complete with swatches, paint chips, furniture plan and a professional-looking concept board in 4-6 weeks.
It's fascinating that this classic disruptive strategy emerged from a high-end player in a highly disaggregated market. What's next? Decorating Garanimals from IKEA?
Wednesday, February 14th, 2007
Chintz in a Box
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