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All companies aspire to reach that critical billion dollar mark " a steep goal for any business. Google, eBay, Yahoo, and Intuit are just a few examples of an elite group of companies that built breakthrough ideas into billion dollar businesses. In the recently released book Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth, David G. Thomson identified the success-patterns of these billion-dollar Blueprint companies.

Innosight found that over 50% of the blueprint companies [that reached a billion] studied by Thomson were disruptive businesses, supporting Thomsons first Essential to building a billion dollar business: develop a breakthrough value proposition that creates, redefines or optimizes a market.

If you have been following Innosight and this blog, you know that disruptive businesses that either create new markets or reshape existing markets by delivering relatively simple, convenient, low-cost innovations have a higher probability of success than those that do not. Properly managed, disruptive strategies have tremendous potential to create growth and transform markets.

The key to creating your own billion dollar baby is to find the next big idea for growth and then properly manage that growth on a trajectory to a billion dollars. Easy, right? If you would like to learn more about how to grow your business to a billion, check out these resources:

To learn more:

Blueprint to a Billion: From Disruption to Dominance by JOE SINFIELD, DAVID G. THOMSON, AND CHRIS CARTER " forthcoming article in Strategy & Innovation

FREE WEBINAR: Join David Thomson and Joe Sinfield for The Path to a Billion, August 24th 11:00am EDT

1-day Workshop: The Path to a Billion: Turning a Big Idea into a Billion Dollar Business, September 21st, Reston, VA