Every so often, I am struck by a truly painfully sustaining product. This time, I feel compelled to share this "innovation" with the avid readers of our blog.
The company, Water Bank of America, attests that its suite of products, IceBlocks, ScotchRocks, and IceKids, fulfills the needs of the underserved high end consumer of Ice. It is hard to point to a more benign and commoditized product than frozen water - but this ambitious firm has purified and packaged the h2o into individually-frozen cubes for use by the discerning drinker:
Our survey of this target market has demonstrated that consumers are seeking the same level of purity for the ice cubes they place in their favourite alcoholic beverages.
While there may be a job-to-be-done for travelers to countries with unsafe drinking water and a strong need for ice cold beverages, that does not appear to be the target market. Still, perhaps we underestimate the population underserved by the tainted bricks of water waiting in our country's freezers.
One can only imagine that the margin on this product is sky-high, particularly as they note distribution costs are low. Blocks are shipped in their liquid form, and thus needn't be refrigerated in transit.
However, for the bargain shopping affluent among us, stay tuned for the family pack of 200 cubes, coming to a supermarket near you!