Getting the Customers Innovation Job Done
Tuesday, February 28th - 12:30pm - 2:00pm EST
Learn tips and tricks for increasing the odds of creating winning new offerings. Join Harvard Business School Professor Clayton M. Christensen as he discusses his latest research summarized in the recent Harvard Business Review article, "Marketing Malpractice: The Cause and the Cure." He will talk about the jobs-to-be-done framework of understanding customers and expand on these concepts. Professor Christensen will explain how a company can create new markets by innovating to help customers perform a job for which no optimal products exist.
Innosight 1-day Innovation Seminar
Thursday, April 27, 2006 - Chicago O'Hare Hilton
Innosight is holding a one-day, cross-company workshop that will go over the basic disruptive innovation principles and how to put the principles into action. This seminar is a cost-effective way to train you or your team in the principles and can be a vehicle for a team that is struggling with a disruptive problem to learn a new way to problem solve.
The day has been designed to help you develop the capabilities you need to create innovation-driven growth within your organization and to equip you with tangible tools and techniques to do so.
Register by March 15th and save 10%. Register a group and save up to 30%. Seating will be limited in order to enhance the learning experience and enable individualized application of the concepts and tools.
"Best seminar ever (I have taken many in the past 20 years)"
~ Comment from a participant at the December Innovation Seminar
Friday, February 10th, 2006
New innovation events to attend!
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