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INNOBLOG

the insider's guide to innovation

Monday, February 23rd, 2009

Update on Twitter's Potential as Game-Changer and Money-Maker

Renee Hopkins

Several weeks ago I wrote about Twitter's disruptive potential. This is quite a popular subject right now, so I'll update with some of the more pertinent recent articles that have come out speculating on Twitter's potential:

AP technology writer Michael Liedtke wonders how Twitter, like other Web 2.0 applications  before it, will manage to "build on their great audiences and keep them engaged, without alienating them with a bunch of crap?"

In UK's TimesOnline, James Harkin surmises that Twitter is changing the very way we think, as "the delivery of a continuous stream of messages might well be slowly stretching our brains, turning us into creatures who are better at doing many different things at once" and positing that if Marshall McLuhan were alive today, he would Tweet his message about media.

Tim Beyers from Motley Fool believes Twitter could be a "billion-dollar business," based partly on an evaluation of Twitter's evolving potential as a source for breaking news, and partly on a valuation of individual Twitter users as equivalent to the going rate for focus group respondents: "marketers want instant pitches presented at the moment when they most matter to you. Twitter supplies the thought stream to enable that." Beyers followed up with a post describing how Twitter could monetize: " 'TwitterSense' or selling conversational intelligence to companies that would benefit from microtargeting."

 

 


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