BusinessWeek has a special section this week on innovation. Lots of interesting stuff in the section to discuss. My quick take: I thought there were some provocative thoughts in the article, but as always, a lot of unanswered questions.
It is clear that innovation is a hot topic right now. Some of the fundamental premises in the article -- it's more than just technology, getting inside the consumers head is key, finding new paths requires new tools -- are hard to argue with. Left unanswered are questions such as: Which market space has the highest potential for growth? When does it NOT make sense to focus on design? How can a company maximize the potential of a particular strategy? How can a company develop a process that makes the pursuit of new growth more systematic?
Of course, innovation is a complicated discipline and providing a comprehensive guide in 20 pages is pretty darn hard. I would love to hear people's reaction to the article.
Saturday, July 23rd, 2005
BusinessWeek on Innovation
Scott D. AnthonyPosted by Scott D. Anthony in Comments (1)
Discussion
Posted: Wednesday, September 7th, 2005 - 10:21 am EDT
I'd really rather ask you some questions related to the article instead of telling you what I think about it.
Where do you see design in the innovation proces? To how far an extent would you include the end-users in that proces? How much would their opinions matter? Do you think innovation is similair to design, or rather, do you think the process of making a design is similair to an innovation proces? If no, why not?
Thanks
Jacob from CPH127.com
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