Today is the official launch of The Innovator's Guide to Growth, so in addition to Amazon, you should be able to find it now at your local live-action, in-person bookstore. To recap: this Harvard Business Press book is the latest in the series exploring disruptive innovation that was started by Clayton Christensen’s The Innovator’s Dilemma in 1997 and continued in Christensen’s The Innovator’s Solution in 2003. The Innovator's Guide to Growth was written by Innosight's president Scott D. Anthony, co-founder and chairman Mark W. Johnson, and partner Joseph V. Sinfield, along with Elizabeth J. Altman, vice president of strategy and business development in Motorola’s Mobile Devices business. The book has a foreword by Clayton Christensen that can be downloaded free here. HBP marked the occasion today by issuing a press release that features links to goodies such as video interviews and the book's Facebook page.
'Innovator's Guide to Growth' Officially Launches Today
Renee Hopkins CallahanPosted by Renee Hopkins Callahan in Growth | Innosight | Comments (2)
Discussion
Posted: Wednesday, July 9th, 2008 - 7:39 am EDT
Congratulations guys!
You are truly setting a standard, not just in thought leadership, but also publishing!
There is no question that disruptive innovation plays a critical role in an organisations growth plans, as your many case studies show. We would argue that in these uncertain economic times, the role of disruption is even more crucial. Thinking back to the last recession, it was during these tough times, where companies were forced to look at virtually everything that they did that the seeds for future growth were sown. So if, like many, you see our current global economic crisis as more of a correction that a crisis. Then the correction that firms should start with is by adopting a disruptive mindset which will ultimately make them not only more resilient, but more sustainable and more successful.
cheers
Michael R Johnson
Cogentum Australia
Posted: Wednesday, July 9th, 2008 - 7:39 am EDT
Congratulations guys!
You are truly setting a standard, not just in thought leadership, but also publishing!
There is no question that disruptive innovation plays a critical role in an organisations growth plans, as your many case studies show. We would argue that in these uncertain economic times, the role of disruption is even more crucial. Thinking back to the last recession, it was during these tough times, where companies were forced to look at virtually everything that they did that the seeds for future growth were sown. So if, like many, you see our current global economic crisis as more of a correction that a crisis. Then the correction that firms should start with is by adopting a disruptive mindset which will ultimately make them not only more resilient, but more sustainable and more successful.
cheers
Michael R Johnson
Cogentum Australia
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