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INNOBLOG

the insider's guide to innovation

Wednesday, July 6th, 2005

Firefly Follow-up

Chris Carter

This morning, Disney and Sprint announced plans to develop "family oriented cellular services." Here is the link - Disney/Sprint Collaboration. While the companies have not been forthcoming with details, others have suggested that the service may offer cell phones for young children.

The good news for Firefly is that the service isn't expected to launch until next year. The bad news is that if the Firefly phone is successful, we can expect to see the Disney/Sprint collaboration offering similar scaled down phones that leverage the Disney properties. A Sleeping Beauty cell phone with "Once Upon a Dream" as a ringtone could turn out to be Firefly's nightmare.


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