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INNOBLOG

the insider's guide to innovation

Blog Entries in software

Tuesday, July 15th, 2008

It's the App Store, Stupid

Luke Langford

The iPhone 3G hogged its share of the spotlight over the weekend. The “twice the speed, half the price” phone sold upwards 1 million units over the weekend. But while most of the spotlight was focused on the new phone itself (and the difficulties experienced during the launch), I believe time will show the iPhone App Store — a iTunes-integrated online store that allows consumers to easily install a seemingly endless variety of games, utilities and other applications — was the Apple release most deserving of the weekend spotlight.

The new features (3G antenna, standard headphone jack, etc.) are improvements, don’t get me wrong. But they are the sort of sustaining improvements that customers expect, and they don’t exactly break new ground. I doubt whether these features alone can propel the iPhone to the level of success that Apple’s other “i” product has achieved. (If they could, you’d see a lot more buzz about the LG Dare and the Samsung Instinct).

It is the App Store that adds features in a disruptive way that other phones can’t match. With it, the Apple finally gives consumers a way to conveniently add third-party programs to their phones. (I’ve used both Palm OS and Windows mobile devices and can testify that until now this has been neither a quick nor a convenient process). In the same way that the iTunes music store made the iPod much more than another digital music player by allowing the consumer to easily buy, organize, sync and play music, the App Store makes the iPhone more than another smartphone. It turns it into a computer in your pocket, ready to be customized with the applications that you want.

How significant will the effect of the App Store be? Well, if the history of the iPod before and after iTunes is any guide, the effect will be enormous.

Prior to the release of iTunes in April, 2004, no more than 1 million iPods has been sold during any quarter. After it was released for Windows in October of 2004 (it was a Mac only release for the first few months), at least 4 million iPods (and as many as 22 million!) have been sold every quarter.

Of course, there are differences. Consumers already had well-established habits relating to buying and listening to music that the iPod + iTunes could build on. Similar habits relating to the use of third-party applications on mobile devices may not be as prevalent. And this time, the competition isn’t as far behind. Google is hard at work pushing its own mobile platform, Android, with headset makers and application developers (and might even be developing a Google phone). Also, incumbents like Nokia, which acquired Symbian recently, aren’t sitting still either. Both may be able to offer consumers devices that are as flexible and application ready as the iPhone in the near term.

In the face of these challenges, it will be interesting to see whether Apple will be able to repeat the success of the iPod. It is doing plenty right. But will it be enough?

 


Friday, March 28th, 2008

Defending Against Disruption in Money Management Software

Luke Langford

I've spent some time recently exploring the blogosphere to find reviews of various online money management services, including Mint, Wesabe, Geezeo and others. The interest is personal - Ive been a Mint user for the past few months and though Im relatively satisfied with the experience, Ive been wondering how Mint stacks up against the competition. As someone who could never get into the habit of using Quicken or Microsoft Money (although one program came with my computer and I bought the other a couple of years back in order to fulfill a short-lived New Years resolution to keep better track of my finances), I was a bit surprised by some of the criticisms I read:

"You cant import data to Mint in any way other than through your financial institution, meaning that if youve got years worth of financial data [on your computer], dont count on importing it

"Mint doesnt export data

"Without double entry book-keeping, you will not detect bank errors! Theres no forced monthly reconciliation, and no way for you to notice, Hey, wait a minute, I didnt shop there, unless you scrutinize each item yourself


I wasnt surprised by these criticisms because they werent valid or true, or because I couldnt see a rationale for the features mentioned. What surprised me was that I didn't care about these features at all. I realized that feature-filled programs like Quicken and Microsoft Money overshot my needs. And if they overshot my needs, they likely overshot the needs of others (e.g., students or anybody with a relatively simple financial picture). This spurred a question: What, if anything are Microsoft and Intuit trying to do for the customers they are overshooting?

Turns out that the folks at Intuit are on top of their game (not too surprising, since they'd had previous success with low-end disruptive products like QuickBooks). They launched an web-based solution, Quicken Online, this past January. A stripped-down version of their stand-alone Quicken product, Quicken Online allows users to keep track of all of their accounts and transactions in one place that is easy to access and has a simple interface and auto-tagging features similar to would-be disruptors like Mint or Wesabe.

Of course, Quicken Online's success isnt guaranteed. This is a crowded space. Mint, Wesabe, Geezeo, Buxter, Expensr are all fighting to manage money online. And Quicken's biggest differentiator isn't a good one: while the other sites I've just listed are free after the 30-day trial, Quicken Online charges users $2.99 a month. Not a lot to today's stand-alone Quicken user (who pays at least $30 for the software, plus $5-10/month for automatic bank account transaction downloads), but a price that is perhaps infinitely higher to the young twenty-somethings with simple financial pictures, who only want to see snapshots of money in and money out.

Quicken Online's simplicity demonstrates that Intuit understands the disruptive threat posed by web-based money management solutions and is taking action to defend itself, but Im not sure it shows that they truly understand the jobs-to-be-done and objectives of their target customer. It is hard for me to see myself paying $2.99/month for Quicken Online when Mint can meet my needs for free.

But I guess I have a 30-day trial to find out. Look for an update in April.


Wednesday, March 26th, 2008

Microsoft Struggles to Move Down-Market

Scott D. Anthony

One of the paradoxical things about disruptive innovation is that incumbent companies get into trouble by doing exactly what they are supposed to do. They listen to their best customers, innovate to meet their needs, produce the best products on the market and seem to get blindsided by a disruptive innovator armed with a simple, cheap, convenient offering.

Incumbents almost always see the disruption coming. But making the down-market move often required to master disruption is challenging.

Take, for example, Microsoft's recent move to offer versions of its productivity software over the Internet. Pundits have noted the disruptive potential of Web-delivered application software like Google Apps, whose users can access free spreadsheet, word processing, instant messaging, and calendaring software over the Internet. Google Apps doesnt have all of the features packed into Excel, Word, and PowerPoint, but it is "good enough and it is free.

Down-market moves are incredibly difficult. First, the moves seem economically unattractive. Would Microsoft rather sell one additional copy of traditional packaged software with 80 percent gross margin or get one additional customer to use online services for free? At the margin, the choice is obvious.

With no core software business to worry about, Google doesn't face this dilemma...

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Read the rest at Innovation Insights


Wednesday, August 15th, 2007

Google + Sun > Microsoft revisited

Josh Suskewicz

Google and Sun Microsystems announced today that Google will offer Suns StarOffice suite of powerful productivity software for free online, in conjunction with its expanding set of free, "light versions of doc and spreadsheet programs (we here at the Innoblog have been tracking the disruptive development of Google Office; as recently as yesterday my colleague Alex Slawsby posted this exposition on the trend). This is Googles latest move upmarket as it seeks to offer free "good enough online software that it can uniquely monetize via its world-class advertising engine and customer base, and yields perhaps the most interesting outcome of the partnership between the companies that Innosight wrote about in Strategy & Innovation two years ago. The next question is whether or not Google will be able to seamlessly integrate the best of Suns office suite into its nascent docs and spreadsheets program, and the watch-out we raised in 2005 stands will the two companies be able to structure their venture appropriately, or will they succumb to the common problem of death by committee in which each company seeks to impose its own rules, regulations and culture onto a venture until the end result fails to please anyone? The fact that Google has begun to build a channel for free software delivery via its docs and spreadsheets programs indicates that this relationship may be more about Sun licensing its programs to Google indeed Google is paying Sun for access to StarOffice in which case organizational issues could be obviated so long as Sun gives Google permission to control the integration of StarOffice into its offering. But if the relationship demands more tightly coordinated activity between the two companies, watch closely to see how the venture is structured.


Wednesday, February 28th, 2007

Google Apps Ready for Disruption

Steven Fransblow


Google recently announced its Google Apps Premier Edition, a package of hosted services for businesses including calendars, word processing and messaging. For a $50 annual fee per user account, businesses can use the suite over the web on Googles computers eliminating the hassles of installing or maintaining software on employees PCs. With the Premier Edition, companies are guaranteed 99.9% uptime, phone help and extra storage. Industry analysts are calling this move a shot at Microsoft, whose omnipresent Office product are filled with extensive features that are overshot for the average employee.

Google Apps is clearly a disruptive entrant. Its features are "good enough for most users, clearly lacking the sophistication of the Office suite. Google Apps will not convert all enterprise applications at any Fortune 500 company today, but will likely slowly and profitably build a foothold market of small businesses attracted by the "pay-as-you-go model and undaunted with storing their data on Googles computers. Over time, Google will increase the functionality of its offering, possibly charging small amounts for "a-la-carte services like video chat or more storage space.

Google Apps is a great example of a disruptive technology that is not necessarily cheaper, but optimized for a different dimension of performance. Amortizing the typical discounted $150 Office license over three years, Googles offering is not saving businesses millions over Microsoft Office. If you measure price alone, OpenOffice, the free open source suite of applications is more cost-effective than either Microsoft Office or Google Apps Premier Edition. However, Google Apps makes it easier for businesses to share their documents internally. CTOs, such as Gregory Simpson of GE, are attracted to Googles web expertise and ability to enable employees to better collaborate, a feature other competitors seem to neglect.

We agree with Google CEO Eric Schmidt who stated that Google is not directly competing with Microsoft, rather that "the two worlds will coexist for awhile. With a "good-enough technology that requires an Internet connection and a tremendous shift in buying habits, Google Apps will continue to attract small businesses and departments within large companies while it profitably builds its product to meet mainstream needs.

See "Google Further Tests Microsoft's Domain. WSJ. February 22, 2007. Page A4


Tuesday, June 6th, 2006

Google Again

Josh Suskewicz

We write about Google a lot on this blog, and for good reason (no, we don?t own shares of the stock ? at least I don?t?but many of us use gmail and desktop and talk and so on). To keep it fresh I?ll keep this one quick. The New York Times reports this morning that Google is releasing a beta version of a spreadsheet program that will compete with Microsoft Excel. Unsurprisingly, they are attacking a niche that has great disruptive potential. The program is intended to facilitate the upkeep and sharing of lists and simple functions. It won?t have the same sheer computing chops as Excel (no macros, for example) but will compete in other ways that figure to appeal to a broad base of users ? it will be easy to use, convenient to access (free on the Internet!), and will facilitate real-time collaboration (up to ten people will be able to work on a spreadsheet at once). Google understands and sees opportunity in the fact that few, if any, take full advantage of Excel?s famed and feared functionality and that many people use Excel as a compensating behavior ? the Times cites youth soccer coaches using it for manual databasing of their team roster, I?ve known people who make chore lists in Excel, etc. If successful, Spreadsheet will make it easier for people to accomplish mundane tasks in their lives (Jobs to be Done, in Disruptive Innovation parlance) and may well become indispensable to many. The Times says it best: ?The spreadsheet service is another step in Google's steady march toward creating its own computing universe that is an alternative to desktop PC software now dominated by Microsoft.? Google is bringing simple databasing down to the masses; the disruption of Microsoft continues. See "Google Takes Aim at Excel," The New York Times, 6/6/06 Sign up for a test drive: http://www.google.com/googlespreadsheets/try_out.html