INNOBLOG

If you ply your trade helping people and companies understand the impact of disruptive innovation, it would seem to be great news if one of the nation's most widely read newspapers had an article that referenced the term. But the question is, are they using the term correctly? The technology referenced in the article is described as:

-- Significantly higher quality
-- Higher cost for the distribution channel

You look at that combination and you ask, is it really disruptive? The technology in question is digital film; the article in question is in the USA Today. Our next Innovators' Insight will analyze the technology in more detail to answer:

-- Is it disruptive?
-- Why has it taken so long for the industry to embrace the technology?
-- What are the general implications of this analysis for companies seeking to introduce disruptive innovations?

Look for the Insight in 2 weeks.