Innosight chairman Mark W. Johnson’s book, Seizing the White Space: Business Model Innovation for Growth and Renewal, is now officially out! In this issue of Strategy & Innovation, we’re continuing what we hope will be an ongoing discussion about business model innovation.
In “Making the Worst of Times Into the Best of Opportunities,” Mark explains how business model innovation can help companies when their markets and industries face discontinuity.
In a piece from our archives, “One Hundred Days To Disruption,” Scott D. Anthony explains how a company can move from idea to business model in 100 days. Here's an excerpt:
The concepts of disruptive innovation are powerful tools with which to spot high-potential opportunities. Whenever we run an idea generation session, we are struck by how intuitive and powerful people find the core disruptive concepts. However, we’ve noticed a disturbing pattern. If we check back with a company 60 days after a one-time ideation workshop, we frequently find that nothing has happened. Why?
Scott tackles how best to approach emerging markets in “Innovation in Emerging Markets,” while Mark explains how “white space” is defined as a specific type of opportunity in “Where Is Your White Space?” Here is an excerpt on white space:
"We see local as the big white space." That's America Online (AOL) CEO Tim Armstrong recently explaining to a group of investors how AOL's "digitizing towns" initiative (to offer one-stop website-management services to municipalities all across the U.S.) would position the company to compete against the likes of Google, Yelp, and CitySearch as the company looks for a clear path away from the disappearing dial-up subscription market. In this context, white space basically means "a place where a company might have room to maneuver in a crowded playing field." As a metaphor, white space is at once ubiquitous and frustratingly ambiguous.
Read Strategy & Innovation articles here.
