INNOBLOG

Spot Runner, a new firm in the press lately, caught our attention as a disruption to traditional advertising agencies. They have a do-it-yourself model that enables local advertisers who otherwise couldn't afford to advertise on TV to do so. The idea is quite simple -

"advertisers can choose from a comprehensive library of professionally produced ads that can be viewed, purchased and personalized in a simple process online...with its proprietary media planning engine, Spot Runner also creates customized media plans by using some basic information entered by the advertiser, such as their industry and budget. The entire process, which can traditionally take months and hundreds of thousands of dollars, now takes just days and a fraction of the cost."

The company says its basic solution can cost as little as $500. While traditional advertisers would not find this solution anywhere near meeting their creative and media planning standards it is definitely "good enough" for local businesses like doggie day cares, hair salons and flower shops who otherwise couldn't advertise on TV because it has tradtionally been too complicated and too expensive.