Innosight president Scott Anthony and NPR president and CEO VIvian Schiller will discuss Innovating through the Storm: Insights on the Disruption in the Media Industry in a free webinar from 11 to 12 EST this Thursday, May 14. I will be moderating the event, during which Scott and Vivian discuss the challenges faced by media companies and the possibilities for how they can navigate through truly disruptive times.
Scott is, of course, president of Innosight and author of the forthcoming book The Silver Lining: An Innovation Playbook for Uncertain Times. Vivian was previously the senior vice president and general manager of NYTimes.com and was recently tapped to head NPR.
Among the topics Vivian and Scott will address:
- The dynamics of the media industry and the reality of the disruption it faces
- The expectations of empowered consumers about how they derive, and increasingly drive, value from their interactions and experience with media
- How technology is helping media companies engage their customers and connect them to the content and community they care about
- Where the media is headed, citing interesting experiments and innovative models that are emerging
This webinar is part of the FASTforward Insight Series, sponsored by Fast Forward and Microsoft.
