INNOBLOG

BusinessWeek has a special section this week on innovation. Lots of interesting stuff in the section to discuss. My quick take: I thought there were some provocative thoughts in the article, but as always, a lot of unanswered questions.

It is clear that innovation is a hot topic right now. Some of the fundamental premises in the article -- it's more than just technology, getting inside the consumers head is key, finding new paths requires new tools -- are hard to argue with. Left unanswered are questions such as: Which market space has the highest potential for growth? When does it NOT make sense to focus on design? How can a company maximize the potential of a particular strategy? How can a company develop a process that makes the pursuit of new growth more systematic?

Of course, innovation is a complicated discipline and providing a comprehensive guide in 20 pages is pretty darn hard. I would love to hear people's reaction to the article.