Skip navigation

INNOBLOG

the insider's guide to innovation

Friday, February 29th, 2008

Is CVS Caremark Out-Innovating Apple?

Scott D. Anthony

In January, Apple CEO Steve Jobs introduced the companys latest innovation: The wafer-thin MacBook Air laptop. Jobs proudly touted how it was the worlds thinnest laptop, measuring just three-quarters of an inch at its thickest point. Commercials show the laptop coming out of a thin manila envelope.

Is the MacBook Air a good product? We get asked this question in different guises a lot. Is this a good product? A good service? A good business opportunity? A good process? A good idea?

The answer is always the same: It depends.

Quality is a relative term. You can only assess quality by looking at an idea through the eyes of a potential customer. Will they deem it to be a good product, service, business opportunity, or process?

Consider MinuteClinic, a leading provider of diagnostic services that is owned by CVS Caremark

------------------------------------------------------------------------------------

More at Innovation Insights