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Frequent travelers and Anglophiles will delight at Londons newest market disruption, Yotel. A blend of traditional western hotels and Japanese "bullet hotels, the Yotel likens itself to a private airline cabin, and charges an astonishingly low 25 per night. The first Yotel will open this year at Londons Gatwick airport.

In true disruptive fashion, the lodging service offers all the best of western hotel design, while stripping out unnecessary amenities like extra floor space, chintzy wooden furniture and even windows. Target consumers should not feel compromised by the honed-down design though, as each room still offers a private washroom, wifi, work desk, and flat screen TV. Yotel has gone to great lengths to make each guest feel special; with tasty room service guaranteed in less than five minutes, extended check in, and easy online booking.

All this is well and good, but the ultimate reason we believe this concept is destined for disruptive success is because it is positioned squarely on an important and highly unsatisfied job to be done. Nightly rates are wonderfully low, but Yotel pods can also be booked by the hour. Flight delayed for a number of hours or cancelled for the night? Yotel. Next time you have a long layover in London thats not quite long enough to get into the city, instead of checking into a full priced and full service airport hotel for a partial stay or trying to make yourself comfortable by spreading out on an airport bench or the floor, you can turn to Yotel for rest, privacy, and working space.

With the dollar at an all-time low against the pound, this bargain may be hitting a much underserved market and encouraging Americans to head back across the pond. If only they could do the same with airfare prices!

For more information, check out www.yotel.com.