Robyn M. Bolton
Robyn is a Partner at Innosight, where she specializes in consumer packaged goods and consumer healthcare. She works extensively with senior-level executives to help them identify market expansion and business growth opportunities, define and build new multi-million dollar businesses, and develop organizational structures and capabilities to support innovation. Her articles on innovation have appeared in: Fast Company, Bloomberg BusinessWeek, and Harvard Business Review Online.
Prior to joining Innosight, Robyn worked for The Boston Consulting Group (BCG) in both Boston, MA and Copenhagen, Denmark. At BCG, she worked across multiple industries and partnered with clients to create and implement a brand turnaround strategy for a European skincare line, develop a new strategic planning and financial forecasting process for a global pharmaceutical company, and define and develop the next generation of a national retailer’s e-commerce business.
Robyn also has extensive experience in brand building and business management. She spent 5 years in Brand Management at Procter & Gamble (P&G) where she led the North American launch of Swiffer; helped create, develop, and launch Swiffer WetJet. As a Brand Manager, she also managed the marketing and strategy for P&G’s multi-billion dollar fabric/home/family care business at WalMart.
Robyn received an MBA from Harvard Business School and a BS in Marketing cum laude with University Honors from Miami University in Oxford, OH.
Phantom Markets: A Lesson From Kellogg's Mistaken Venture, Harvard Business Review
5 New Rules For A Winning Brand, Fast Company
Are You Targeting a Phantom Market?, Harvard Business Review
Most Memorable Innosight Moment
My team and I had just completed an extremely accelerated (nine days) case where we advised one of the US automakers on features and options to include in an upcoming model year to ensure that the product line would satisfy the JOBSTM of its core consumers. We arrived at the airport in Detroit quite tired (and probably a bit slap happy) only to learn that our flight back to Boston was delayed several hours. As luck would have it, our client had a “company store” at the airport and each of us bought a toy version of the make of cars we had just studied. We spent the next several hours racing our cars up and down the hall in front of our gate, amusing not only ourselves but also our fellow stranded travelers.