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Mark W. Johnson

Co-founder and Senior Partner

Mark Johnson is a co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore and Switzerland, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.

Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation. This work is the subject of the McKinsey award-winning Harvard Business Review article, “Reinventing Your Business Model,” as well as his book entitled Seizing the White Space: Business Model Innovation for Growth and Renewal, published in 2010 by Harvard Business Press. He is the author of the Harvard Business Review article "New Business Models in Emerging Markets" with Matt Eyring and Hari Nair. Mark has published articles in the Sloan Management Review, BusinessWeek, Advertising Age, and National Defense.

Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy.

Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy. 

Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.


Publication Highlights


Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business School Press, 2010.

“New Business Models in Emerging Markets,” Harvard Business Review, January-February 2011.

“How to Jump Start the Clean Tech Economy,” Harvard Business Review, November 2009.

“Reinventing Your Business Model,” Harvard Business Review, December 2008.

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