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Krystin Stafford

Senior Associate

Krystin is a Senior Associate at Innosight. During her six year tenure, she has worked with Fortune 500 companies in the healthcare, transportation, and consumer packaged goods industries, helping clients develop innovative offerings and marketing through consumer‐based insights. These efforts have been with both business-to-business and business-to-consumer organizations. Recently, she has worked with a major brand to create an internal innovation engine, teaching disruptive innovation and business model innovation principles, and collaborating to apply those principles to expansion of the brand beyond its core products, channels, and customers.

Prior to joining Innosight, Krystin helped Fortune 500 companies design new products from a technical perspective. She worked on mechanical design and prototyping for telecommunications, transportation, and consumer packaged goods industries. Krystin is a member of ASME.

Krystin received a B.S. in Mechanical Engineering from the Franklin W. Olin College of Engineering, where she was a member of the Inaugural Class. Krystin also received an M.S. in Management (Concentration in Technological Entrepreneurship) cum laude from Babson College’s F.W. Olin Graduate School of Business.


Most Memorable Innosight Moment


Within a week of being hired, I received an e-mail entitled "Garrrrrrrrrrrrr! Ye best respond fast!" Very curious, I opened the e-mail and found an invitation to a company-wide event to go sailing on a tall ship in Boston Harbor. That e-mail and subsequent follow-up e-mails included significant pirate jargon. The day of the event came and there was the person who had issued the invitation—in full pirate attire. It reinforced for me (as a new hire) the culture of the office. Needless to say, I had a great time at the event—it was a fun afternoon on the Harbor—and I have photos with which to remember the occasion.

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Innosight in MIT Sloan Management Review:

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Books from Innosight:

The Little Black Book of Innovation

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VP Chevy Volt Marketing, General Motors

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