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Joe Sinfield

Senior Partner

Joe Sinfield is a Senior Partner at Innosight and is also a tenured Associate Professor of Civil Engineering at Purdue University, bringing a deep understanding of both business innovation and technology to clients. At Innosight, Joe has played an integral role in the development of Innosight’s disruptive opportunity assessment tools, jobs-to-be-done research methodology, and overall approach to develop and commercialize concepts in new markets. He has worked with Innosight clients in a broad range of business sectors including chemicals, pharmaceuticals, telecommunications, consumer packaged goods, and an array of industrial markets.
At Purdue, his work focuses on the development and application of advanced sensing technologies as well as entrepreneurship and engineering business management.

Sinfield is a sought after speaker on the management principles that can be employed to more predictably drive innovation and serves on the innovation advisory boards of multiple companies. He is the co-author of The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business Press, 2008), and has published in business periodicals such as Sloan Management Review, Marketing Management, IndustryWeek, BusinessWeek online, Forbes.com, and Financial Executive, as well as in an array of peer-reviewed scientific journals including Applied Spectroscopy, Water Resources Research, Transportation Research Record, and the Journals of Environmental Engineering, Geotechnical and Geoenvironmental Engineering, Construction Engineering and Management, Computers and Electronics in Agriculture, and Tunneling and Underground Space Technology.

Prior to Innosight and Purdue, he spent five years with McKinsey & Company. Joe has also worked as a geotechnical engineer for Haley & Aldrich and as a post-doctoral researcher on joint efforts between MIT’s Departments of Civil Engineering and Nuclear Engineering. He holds a Bachelor’s Degree in Civil Engineering, summa cum laude, from Bucknell University, and also holds Master’s and Doctoral Degrees in Civil and Environmental Engineering from the Massachusetts Institute of Technology.

Publication Highlights


"A New Go-to-Market Model for the Industrial Internet" IndustryWeek October 2015

"How Industrial Systems Are Turning into Digital Services" Harvard Business Review June 2015

"The Discipline of Creativity", Sloan Management Review, December 2013

"How to Identify New Business Models", Sloan Management Review, December 2011

The Innovator’s Guide to Growth, Harvard Business School Press,  2008

“Institutionalizing Innovation,” Sloan Management Review, January 2008

“Product for Hire,” Marketing Management, April 2007

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Contact us for Joe's speaking engagement information.

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Books from Innosight:

The Innovator's Prescription: A Disruptive Solution for Health Care

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Innosight in Harvard Business Review:

Reinventing Your Business Model

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