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Related Insights

Innosight in Harvard Business Review:

Reinventing Your Business Model

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Books from Innosight:

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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Innosight's work gave us the confidence to accelerate investments in a customisation platform that quickly became a cornerstone of our global growth strategy.

Peter Rodwell
Division President, McDonald's Corporation

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