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Related Insights

Books from Innosight:

The Innovator's Solution: Creating and Sustaining Successful Growth

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Innosight in Harvard Business Review:

Beating the Odds When You Launch a New Venture

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The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.

G Sunderraman
Vice President, Godrej & Boyce

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